Email Marketing Social Commerce

Dos and Don’ts of Social Media Marketing

October 16, 2017

More and more e-commerce businesses are leveraging social media to gain online exposure, retain customers, land more conversions, and offer excellent customer service. In fact, over 90% of marketers claim that social media is important to their business (source). Why? Because that’s where their customers are spending time online. In fact, the average person spends around two hours on social media daily. Facebook alone has over one billion users each day. The above numbers show that implementing social media marketing…

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Ecommerce ProTips

AI and the Future of E-Commerce

October 16, 2017

AI (Artificial Intelligence) is no longer something that only exists in sci-fi movies and books. It’s becoming a part of everyday life and everyday e-commerce. In fact, according to Gartner, 85% of customer interactions will be managed without a human by 2020 because of innovations in AI. Netflix, Under Armour, and The North Face are just a few successful businesses using the power of AI to drive income and growth for their e-commerce stores. And with its rise in popularity and…

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Ecommerce ProTips

What You Need to Know About Amazon as an E-commerce Store Owner

September 13, 2017

If you’re an e-commerce store owner, there are many reasons to consider selling your products on Amazon. You’ll be able to expand your customer base, attract traffic to your own webstore, and boost your sales. Amazon’s marketplace spans the globe and will take care of your shipping needs too. However, since Amazon is so large, there are a few things you should know before you get started selling in their marketplace to ensure that your e-commerce efforts will be successful. …

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Digital Marketing ProTips

Top WordPress Plugins for Digital Marketing

September 11, 2017

There are ways to ensure your digital marketing efforts are as effective as possible. One easy method is using the most optimum plugins for your WordPress site so they can do some of the work for you. However, with thousands of plugins to choose from, figuring out which ones are the best, and the most relevant to your needs, can be quite time-consuming.…

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Digital Marketing ProTips

Why You Should Be Using Buyer Personas for Your Marketing Strategy

August 15, 2017

Today marketers need to wear multiple hats to land new business leads and deals. They must write and curate great content, use the best tools to stay organized, automate the right tasks, collect and analyze helpful data, send out the right communications at the right time, and so much more. And unfortunately, a lot of that work is carried out in vain due to one crucial element that’s missing from a lot of marketing strategies out there: buyer personas.…

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Digital Marketing Lifehacks

Digital Marketing Tasks You Should Be Doing for Your E-Commerce Business

August 2, 2017

Planning, executing, and continually adapting a digital marketing strategy is essential for every e-commerce business. This can be daunting at times. Trends are always changing. There’s always a new and improved tool or platform to use. And there are so many duties to complete on a daily basis. It can be challenging to pick the most important digital marketing tasks to focus on. To help you focus on what matters most, this post highlights some of the essential digital marketing tasks…

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Ecommerce ProTips

Get More Conversions: Critical Elements Every Product Page Should Have

July 13, 2017

You can have the most innovative product on the market, and stellar marketing content all over the Internet, but still not convert as many customers as you want due to ill-constructed product pages. On top of ensuring that your ecommerce site is mobile-friendly, easy to navigate, quick to load, and all-around engaging, you can’t neglect your product pages if you want more of your online shoppers to turn into online buyers.  …

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Ecommerce ProTips

Four Critical First Steps to Take When Starting an Ecommerce Business

July 10, 2017

Starting an ecommerce business isn’t too difficult in 2017, especially with online platforms like Shopify and WordPress available. However, because starting an ecommerce business is becoming easier to do, a lot of business owners are considering them. This makes competition for online sales in a variety of industries more intense each year. If you’re interested in starting an ecommerce business and want to stay ahead of the competition, there are four critical steps you must take when starting…

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SEO

SEO Tools You Should Be Using for Your Ecommerce Business

June 14, 2017

Selling products online in 2017 is challenging and competitive for everyone. For your site to stand out from the rest, you need to use SEO (Search Engine Optimization) techniques and best practices. The reach and effectiveness of these techniques and practices will depend on the online tools you use to implement them. If you want your SEO to be truly effective, and improve your online reach and bottom line, there are five types of SEO tools you should use on a…

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