SEO

SEO Tools You Should Be Using for Your Ecommerce Business

June 14, 2017

Selling products online in 2017 is challenging and competitive for everyone. For your site to stand out from the rest, you need to use SEO (Search Engine Optimization) techniques and best practices. The reach and effectiveness of these techniques and practices will depend on the online tools you use to implement them. If you want your SEO to be truly effective, and improve your online reach and bottom line, there are five types of SEO tools you should use on a…

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Email Marketing

5 Things You Need to Do After an E-Commerce Customer Converts

June 5, 2017

Generally, business owners focus more on achieving high conversion rates than they do on retaining customers after they convert. But higher conversion rates don’t always lead to more sales or higher sales revenues. Research shows that repeat customers spend a lot more than first-time customers — up to five times more! They are also less price-sensitive, which leads to lower marketing spend for your business. Here are five things you should do to retain new and existing customers after they convert.…

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Ecommerce

Event Based Marketing: Six Steps to Follow

June 5, 2017

Regardless of the size of your business or organization, it is important to take advantage of business-related events to increase customer engagement and satisfaction, and to generate more leads. Before hosting an event, however, getting organized is a must.…

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Ecommerce ProTips

How to Decrease Abandoned Cart Rates

June 5, 2017

According to Baymard Institute’s latest research, approximately $260 billion can be recovered annually from lost online e-commerce sales and abandoned carts. Most carts are abandoned simply because customers are just “window shopping” and aren’t ready to purchase anything yet, but there are many other factors that contribute to carts being abandoned. Read the tips below to see how you can decrease the number of carts your customers abandon.…

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Email Marketing Lifehacks

6 Important Features to Put in Your Welcome Email

April 19, 2017

It’s common practice to send out a welcome email to a new subscriber, and sending one that simply states “Thank you for subscribing” is no longer sufficient. This is especially true if you want to make a positive and lasting impression on your new customers and subscribers. Here are six important elements to put in your welcome emails to encourage your subscribers to take the next step in their relationship with your brand.…

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Ecommerce ProTips

5 Ways to Stay Competitive in the World of Ecommerce Business

April 19, 2017

According to Forrester Research, online sales in the United States are expected to reach a remarkable $523 billion in the next five years, up 56 percent from 2015. Forrester also estimates that approximately 270 million shoppers will be shopping online by the end of the decade. Because a lot of new business owners are gravitating to the overall appeal of starting an ecommerce business, competition is becoming much tougher. Here are five ways you can beat your ecommerce competition. …

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Switching It Up

Viral? That’s So 5 Minutes Ago

March 30, 2017
Viral? That’s so 5 minutes ago.

If you’re not using Reddit, you’re probably 6-8 hours behind on what will soon go viral. Reddit is a social news, idea, and media sharing/discussion website. Download a reddit client (on iOS, Android, Windows, Mac) for a more enjoyable experience. Why It Works Well Users can create “subreddits” for common interests. Subscribe to the ones that interest you. Users “upvote” and “downvote” posts, and comments. The users decide what’s relevant, great, fun, etc. Often, the comments to a post will…

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Ecommerce Shopify

8 Shopify Tips to Sell More

March 13, 2017
8 Shopify Tips to Sell More

During the second quarter of 2016, Shopify's gross merchandise volume grew 106% year-over-year, totaling $3.4 billion. More than 275,000 online merchants use Shopify’s platform for their ecommerce business, and those numbers will only increase in 2017. To stay ahead of the growing competition on Shopify, you should know these 8 Shopify tips to sell more on ecommerce.…

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