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Digital Marketing

Digital Marketing ProTips

Top WordPress Plugins for Digital Marketing

September 11, 2017

There are ways to ensure your digital marketing efforts are as effective as possible. One easy method is using the most optimum plugins for your WordPress site so they can do some of the work for you. However, with thousands of plugins to choose from, figuring out which ones are the best, and the most relevant to your needs, can be quite time-consuming.…

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Digital Marketing ProTips

Why You Should Be Using Buyer Personas for Your Marketing Strategy

August 15, 2017

Today marketers need to wear multiple hats to land new business leads and deals. They must write and curate great content, use the best tools to stay organized, automate the right tasks, collect and analyze helpful data, send out the right communications at the right time, and so much more. And unfortunately, a lot of that work is carried out in vain due to one crucial element that’s missing from a lot of marketing strategies out there: buyer personas.…

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Digital Marketing Lifehacks

Digital Marketing Tasks You Should Be Doing for Your E-Commerce Business

August 2, 2017

Planning, executing, and continually adapting a digital marketing strategy is essential for every e-commerce business. This can be daunting at times. Trends are always changing. There’s always a new and improved tool or platform to use. And there are so many duties to complete on a daily basis. It can be challenging to pick the most important digital marketing tasks to focus on. To help you focus on what matters most, this post highlights some of the essential digital marketing tasks…

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Digital Marketing

The Evolution of Marketing Over the Past Decade and Why It Matters

February 10, 2017
Marketing evolution

Can you believe it has only been ten years since the first iPhone went on the market in 2007? A decade ago, marketers were just beginning to tap into the power and reach of search engines, mobile devices, blogs, and social media. Nowadays, it’s impossible to think of marketing without thinking of digital tools and outlets, but it wasn’t always that way. Over the past decade, the evolution of marketing has occurred rapidly, incorporating SEO, social media and other new…

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Digital Marketing Ecommerce

How to Use YouTube for Your Ecommerce Business

January 24, 2017
How to Use YouTube for Your Ecommerce Business

According to Statista, almost 60 percent of Internet users in the United States had a YouTube account in the end of 2016. Additionally, there are over 1 billion unique users on YouTube each month. Those numbers will continue to rise in 2017 as Internet users continue to consume more video content. And with the rise of video content consumption on YouTube, it’s becoming critical for businesses to have a solid YouTube presence. To effectively grow your company, follow these tips…

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Digital Marketing Mobile Marketing ProTips

How to Make Your Mobile Marketing Strategy Stand Out

December 28, 2016
How to Make Your Mobile Marketing Strategy Stand Out

Here are just a few reasons why having a mobile marketing strategy is essential to the success of your business: Over 50% of searches are now conducted on mobile devices. There are over 2 million mobile apps to choose from on either Android or Apple devices. Conversion rates for mobile devices are outpacing desktop conversion rates at over 60%. Mobile offers are redeemed 10 times more frequently than print offers. Because many businesses are beginning to implement more robust mobile…

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Digital Marketing Ecommerce Email Marketing ProTips

Top Digital Marketing Trends to Watch Out for in 2017

December 12, 2016
Top Digital Marketing Trends to Watch Out for in 2017

As 2016 comes to an end, you need to stay ahead of your competition and know which digital marketing trends to expect in 2017 before you start celebrating the New Year. In the past year, we saw a lot of information about personalized content and an increase in social media ads. While those trends will persist in 2017, there are other digital trends that are beginning to gain traction.…

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