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Ecommerce

Event Based Marketing: Six Steps to Follow

June 5, 2017

Regardless of the size of your business or organization, it is important to take advantage of business-related events to increase customer engagement and satisfaction, and to generate more leads. Before hosting an event, however, getting organized is a must.…

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Ecommerce ProTips

How to Decrease Abandoned Cart Rates

June 5, 2017

According to Baymard Institute’s latest research, approximately $260 billion can be recovered annually from lost online e-commerce sales and abandoned carts. Most carts are abandoned simply because customers are just “window shopping” and aren’t ready to purchase anything yet, but there are many other factors that contribute to carts being abandoned. Read the tips below to see how you can decrease the number of carts your customers abandon.…

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Ecommerce ProTips

5 Ways to Stay Competitive in the World of Ecommerce Business

April 19, 2017

According to Forrester Research, online sales in the United States are expected to reach a remarkable $523 billion in the next five years, up 56 percent from 2015. Forrester also estimates that approximately 270 million shoppers will be shopping online by the end of the decade. Because a lot of new business owners are gravitating to the overall appeal of starting an ecommerce business, competition is becoming much tougher. Here are five ways you can beat your ecommerce competition. …

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Ecommerce Shopify

8 Shopify Tips to Sell More

March 13, 2017
8 Shopify Tips to Sell More

During the second quarter of 2016, Shopify's gross merchandise volume grew 106% year-over-year, totaling $3.4 billion. More than 275,000 online merchants use Shopify’s platform for their ecommerce business, and those numbers will only increase in 2017. To stay ahead of the growing competition on Shopify, you should know these 8 Shopify tips to sell more on ecommerce.…

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Digital Marketing Ecommerce

How to Use YouTube for Your Ecommerce Business

January 24, 2017
How to Use YouTube for Your Ecommerce Business

According to Statista, almost 60 percent of Internet users in the United States had a YouTube account in the end of 2016. Additionally, there are over 1 billion unique users on YouTube each month. Those numbers will continue to rise in 2017 as Internet users continue to consume more video content. And with the rise of video content consumption on YouTube, it’s becoming critical for businesses to have a solid YouTube presence. To effectively grow your company, follow these tips…

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Digital Marketing Ecommerce Email Marketing ProTips

Top Digital Marketing Trends to Watch Out for in 2017

December 12, 2016
Top Digital Marketing Trends to Watch Out for in 2017

As 2016 comes to an end, you need to stay ahead of your competition and know which digital marketing trends to expect in 2017 before you start celebrating the New Year. In the past year, we saw a lot of information about personalized content and an increase in social media ads. While those trends will persist in 2017, there are other digital trends that are beginning to gain traction.…

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Ecommerce ProTips WordPress

Choosing the Best WordPress Theme for Your Business: The Ultimate Checklist

November 25, 2016
Choosing the Best WordPress Theme for Your Business: The Ultimate Checklist

When you create or update your website in WordPress, your first decision is to choose a WordPress theme for your business. A WordPress theme is the graphical interface that displays all the information for your website—essentially, the theme is your site’s layout. Unfortunately, choosing a WordPress theme is not as simple as picking out the one that’s the prettiest. While there’s no single best WordPress theme for business, you need to determine which is the best fit for your specific…

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