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Email Marketing

Email Marketing

5 Things You Need to Do After an E-Commerce Customer Converts

June 5, 2017

Generally, business owners focus more on achieving high conversion rates than they do on retaining customers after they convert. But higher conversion rates don’t always lead to more sales or higher sales revenues. Research shows that repeat customers spend a lot more than first-time customers — up to five times more! They are also less price-sensitive, which leads to lower marketing spend for your business. Here are five things you should do to retain new and existing customers after they convert.…

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Email Marketing Lifehacks

6 Important Features to Put in Your Welcome Email

April 19, 2017

It’s common practice to send out a welcome email to a new subscriber, and sending one that simply states “Thank you for subscribing” is no longer sufficient. This is especially true if you want to make a positive and lasting impression on your new customers and subscribers. Here are six important elements to put in your welcome emails to encourage your subscribers to take the next step in their relationship with your brand.…

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Digital Marketing Ecommerce Email Marketing ProTips

Top Digital Marketing Trends to Watch Out for in 2017

December 12, 2016
Top Digital Marketing Trends to Watch Out for in 2017

As 2016 comes to an end, you need to stay ahead of your competition and know which digital marketing trends to expect in 2017 before you start celebrating the New Year. In the past year, we saw a lot of information about personalized content and an increase in social media ads. While those trends will persist in 2017, there are other digital trends that are beginning to gain traction.…

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