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ProTips

Digital Marketing ProTips

Why You Should Be Using Buyer Personas for Your Marketing Strategy

August 15, 2017

Today marketers need to wear multiple hats to land new business leads and deals. They must write and curate great content, use the best tools to stay organized, automate the right tasks, collect and analyze helpful data, send out the right communications at the right time, and so much more. And unfortunately, a lot of that work is carried out in vain due to one crucial element that’s missing from a lot of marketing strategies out there: buyer personas.…

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Ecommerce ProTips

Get More Conversions: Critical Elements Every Product Page Should Have

July 13, 2017

You can have the most innovative product on the market, and stellar marketing content all over the Internet, but still not convert as many customers as you want due to ill-constructed product pages. On top of ensuring that your ecommerce site is mobile-friendly, easy to navigate, quick to load, and all-around engaging, you can’t neglect your product pages if you want more of your online shoppers to turn into online buyers.  …

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Ecommerce ProTips

Four Critical First Steps to Take When Starting an Ecommerce Business

July 10, 2017

Starting an ecommerce business isn’t too difficult in 2017, especially with online platforms like Shopify and WordPress available. However, because starting an ecommerce business is becoming easier to do, a lot of business owners are considering them. This makes competition for online sales in a variety of industries more intense each year. If you’re interested in starting an ecommerce business and want to stay ahead of the competition, there are four critical steps you must take when starting…

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Ecommerce ProTips

How to Decrease Abandoned Cart Rates

June 5, 2017

According to Baymard Institute’s latest research, approximately $260 billion can be recovered annually from lost online e-commerce sales and abandoned carts. Most carts are abandoned simply because customers are just “window shopping” and aren’t ready to purchase anything yet, but there are many other factors that contribute to carts being abandoned. Read the tips below to see how you can decrease the number of carts your customers abandon.…

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Ecommerce ProTips

5 Ways to Stay Competitive in the World of Ecommerce Business

April 19, 2017

According to Forrester Research, online sales in the United States are expected to reach a remarkable $523 billion in the next five years, up 56 percent from 2015. Forrester also estimates that approximately 270 million shoppers will be shopping online by the end of the decade. Because a lot of new business owners are gravitating to the overall appeal of starting an ecommerce business, competition is becoming much tougher. Here are five ways you can beat your ecommerce competition. …

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Digital Marketing Mobile Marketing ProTips

How to Make Your Mobile Marketing Strategy Stand Out

December 28, 2016
How to Make Your Mobile Marketing Strategy Stand Out

Here are just a few reasons why having a mobile marketing strategy is essential to the success of your business: Over 50% of searches are now conducted on mobile devices. There are over 2 million mobile apps to choose from on either Android or Apple devices. Conversion rates for mobile devices are outpacing desktop conversion rates at over 60%. Mobile offers are redeemed 10 times more frequently than print offers. Because many businesses are beginning to implement more robust mobile…

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Digital Marketing Ecommerce Email Marketing ProTips

Top Digital Marketing Trends to Watch Out for in 2017

December 12, 2016
Top Digital Marketing Trends to Watch Out for in 2017

As 2016 comes to an end, you need to stay ahead of your competition and know which digital marketing trends to expect in 2017 before you start celebrating the New Year. In the past year, we saw a lot of information about personalized content and an increase in social media ads. While those trends will persist in 2017, there are other digital trends that are beginning to gain traction.…

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Ecommerce ProTips WordPress

Choosing the Best WordPress Theme for Your Business: The Ultimate Checklist

November 25, 2016
Choosing the Best WordPress Theme for Your Business: The Ultimate Checklist

When you create or update your website in WordPress, your first decision is to choose a WordPress theme for your business. A WordPress theme is the graphical interface that displays all the information for your website—essentially, the theme is your site’s layout. Unfortunately, choosing a WordPress theme is not as simple as picking out the one that’s the prettiest. While there’s no single best WordPress theme for business, you need to determine which is the best fit for your specific…

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Ecommerce ProTips

A Quick Guide to Personalizing Your Customer’s Ecommerce User Experience

November 11, 2016
Personalizing Your Customer's Ecommerce User Experience

When you focus more on your customers’ specific and individual needs, you can begin to personalize their ecommerce user experience. And per Econsultancy’s research, 94% of companies see “higher engagement and conversion rates” as benefits of a commitment to customer experience. The below guidelines will help you create a more personalized online shopping experience for your customers, which will ultimately increase conversions and sales. Relevant and Easy-to-Navigate Inventory The ecommerce user experience is instantly enhanced if you have inventory that…

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