Browsing Category:

ProTips

Ecommerce ProTips

AI and the Future of E-Commerce

October 16, 2017

AI (Artificial Intelligence) is no longer something that only exists in sci-fi movies and books. It’s becoming a part of everyday life and everyday e-commerce. In fact, according to Gartner, 85% of customer interactions will be managed without a human by 2020 because of innovations in AI. Netflix, Under Armour, and The North Face are just a few successful businesses using the power of AI to drive income and growth for their e-commerce stores. And with its rise in popularity and…

Continue Reading

Ecommerce ProTips

What You Need to Know About Amazon as an E-commerce Store Owner

September 13, 2017

If you’re an e-commerce store owner, there are many reasons to consider selling your products on Amazon. You’ll be able to expand your customer base, attract traffic to your own webstore, and boost your sales. Amazon’s marketplace spans the globe and will take care of your shipping needs too. However, since Amazon is so large, there are a few things you should know before you get started selling in their marketplace to ensure that your e-commerce efforts will be successful. …

Continue Reading

Digital Marketing ProTips

Top WordPress Plugins for Digital Marketing

September 11, 2017

There are ways to ensure your digital marketing efforts are as effective as possible. One easy method is using the most optimum plugins for your WordPress site so they can do some of the work for you. However, with thousands of plugins to choose from, figuring out which ones are the best, and the most relevant to your needs, can be quite time-consuming.…

Continue Reading

Digital Marketing ProTips

Why You Should Be Using Buyer Personas for Your Marketing Strategy

August 15, 2017

Today marketers need to wear multiple hats to land new business leads and deals. They must write and curate great content, use the best tools to stay organized, automate the right tasks, collect and analyze helpful data, send out the right communications at the right time, and so much more. And unfortunately, a lot of that work is carried out in vain due to one crucial element that’s missing from a lot of marketing strategies out there: buyer personas.…

Continue Reading

Ecommerce ProTips

Get More Conversions: Critical Elements Every Product Page Should Have

July 13, 2017

You can have the most innovative product on the market, and stellar marketing content all over the Internet, but still not convert as many customers as you want due to ill-constructed product pages. On top of ensuring that your ecommerce site is mobile-friendly, easy to navigate, quick to load, and all-around engaging, you can’t neglect your product pages if you want more of your online shoppers to turn into online buyers.  …

Continue Reading

Ecommerce ProTips

Four Critical First Steps to Take When Starting an Ecommerce Business

July 10, 2017

Starting an ecommerce business isn’t too difficult in 2017, especially with online platforms like Shopify and WordPress available. However, because starting an ecommerce business is becoming easier to do, a lot of business owners are considering them. This makes competition for online sales in a variety of industries more intense each year. If you’re interested in starting an ecommerce business and want to stay ahead of the competition, there are four critical steps you must take when starting…

Continue Reading

Ecommerce ProTips

How to Decrease Abandoned Cart Rates

June 5, 2017

According to Baymard Institute’s latest research, approximately $260 billion can be recovered annually from lost online e-commerce sales and abandoned carts. Most carts are abandoned simply because customers are just “window shopping” and aren’t ready to purchase anything yet, but there are many other factors that contribute to carts being abandoned. Read the tips below to see how you can decrease the number of carts your customers abandon.…

Continue Reading

Ecommerce ProTips

5 Ways to Stay Competitive in the World of Ecommerce Business

April 19, 2017

According to Forrester Research, online sales in the United States are expected to reach a remarkable $523 billion in the next five years, up 56 percent from 2015. Forrester also estimates that approximately 270 million shoppers will be shopping online by the end of the decade. Because a lot of new business owners are gravitating to the overall appeal of starting an ecommerce business, competition is becoming much tougher. Here are five ways you can beat your ecommerce competition. …

Continue Reading

Digital Marketing Mobile Marketing ProTips

How to Make Your Mobile Marketing Strategy Stand Out

December 28, 2016
How to Make Your Mobile Marketing Strategy Stand Out

Here are just a few reasons why having a mobile marketing strategy is essential to the success of your business: Over 50% of searches are now conducted on mobile devices. There are over 2 million mobile apps to choose from on either Android or Apple devices. Conversion rates for mobile devices are outpacing desktop conversion rates at over 60%. Mobile offers are redeemed 10 times more frequently than print offers. Because many businesses are beginning to implement more robust mobile…

Continue Reading