Ecommerce ProTips WordPress

Choosing the Best WordPress Theme for Your Business: The Ultimate Checklist

November 25, 2016
Choosing the Best WordPress Theme for Your Business: The Ultimate Checklist

When you create or update your website in WordPress, your first decision is to choose a WordPress theme for your business. A WordPress theme is the graphical interface that displays all the information for your website—essentially, the theme is your site’s layout. Unfortunately, choosing a WordPress theme is not as simple as picking out the one that’s the prettiest. While there’s no single best WordPress theme for business, you need to determine which is the best fit for your specific…

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Ecommerce ProTips

A Quick Guide to Personalizing Your Customer’s Ecommerce User Experience

November 11, 2016
Personalizing Your Customer's Ecommerce User Experience

When you focus more on your customers’ specific and individual needs, you can begin to personalize their ecommerce user experience. And per Econsultancy’s research, 94% of companies see “higher engagement and conversion rates” as benefits of a commitment to customer experience. The below guidelines will help you create a more personalized online shopping experience for your customers, which will ultimately increase conversions and sales. Relevant and Easy-to-Navigate Inventory The ecommerce user experience is instantly enhanced if you have inventory that…

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SEO

The Importance of Title Tags

September 20, 2016
Importance of a title tag

If you’re serious about getting more traffic to your site, a great place to start is by taking control of your title tags. Before you can do that, however, you need to do what they are, why they’re important for SEO, and how to change them.…

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Shopify

What is Shopify?

September 9, 2016
What is Shopify?

When deciding to open an e-commerce site, the first question most business owners ask is “Which platform should I use?” It can be overwhelming to choose from the many e-commerce solutions available. As we strongly believe in, and love, Shopify’s usability and features, Today, we will answer one of the commonly asked questions from our clients: “What is Shopify, and why should I use it?”…

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PPC

Taking PPC Bidding To The Next Level

June 18, 2016

You’ve conducted keyword research and chosen perfect keywords that are most relevant to your business. You’ve structured your campaigns and ad groups carefully and logically, and have edited your ad copies one hundred times. Now everything seems good to launch – except that you are struggling with how much to bid on campaign level, ad group level, or even individual keyword level. How much to bid is always a tough question to answer even among the most seasoned PPC professionals.…

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ProTips

Emails: A Blessing and a Curse

June 14, 2016

Emails – can’t live with em, can’t live without em.  Especially in the technology space, a great majority of our day to day communication flows through email, which is both a blessing and a curse. On the one hand, email allows us to effectively document all points, and affords people the flexibility to communicate on their own schedules.  On the flipside, it also eliminates the benefits of in-person “face time” where more productive discussions can flesh out points, uncover new…

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ProTips

Become An Analytics Pro With These 3 Tips

June 6, 2016

3 Tricks To Make You An Analytics Pro Understanding your visitors is probably the most essential factor in maintaining and expanding any website, and one of the most important tools to help understand your visitors is Google Analytics. While Analytics looks simple enough for any user to glean basic information, with a little know-how, anyone can go from Analytics novice to Expert, fairly quickly.   I. One of the most important features in using Analytics is Segments. Segments is a…

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Lifehacks Lifestyle

From The Beer-Keg Room

May 7, 2016

Cold Brews For a quick DIY cooldown for beer, try the paper towel, or salt water tricks. Or, try the device invented by our own Isaac Levy’s classmates at Cooper Union in 1992 – the Cooper Cooler. Promises to take your beer (and wine, soda, etc.) from warm to frosty in 3 minutes. Magic + Beer = Frozen beer trick Chill With Wine Forget wine coolers. The Cooler Stick takes up a lot less space. Here’s a great one for wines: Chill…

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