SEO

The Importance of Title Tags

September 20, 2016
Importance of a title tag

If you’re serious about getting more traffic to your site, a great place to start is by taking control of your title tags. Before you can do that, however, you need to do what they are, why they’re important for SEO, and how to change them.…

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Shopify

What is Shopify?

September 9, 2016
What is Shopify?

When deciding to open an e-commerce site, the first question most business owners ask is “Which platform should I use?” It can be overwhelming to choose from the many e-commerce solutions available. As we strongly believe in, and love, Shopify’s usability and features, Today, we will answer one of the commonly asked questions from our clients: “What is Shopify, and why should I use it?”…

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PPC

Taking PPC Bidding To The Next Level

June 18, 2016

You’ve conducted keyword research and chosen perfect keywords that are most relevant to your business. You’ve structured your campaigns and ad groups carefully and logically, and have edited your ad copies one hundred times. Now everything seems good to launch – except that you are struggling with how much to bid on campaign level, ad group level, or even individual keyword level. How much to bid is always a tough question to answer even among the most seasoned PPC professionals.…

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ProTips

Emails: A Blessing and a Curse

June 14, 2016

Emails – can’t live with em, can’t live without em.  Especially in the technology space, a great majority of our day to day communication flows through email, which is both a blessing and a curse. On the one hand, email allows us to effectively document all points, and affords people the flexibility to communicate on their own schedules.  On the flipside, it also eliminates the benefits of in-person “face time” where more productive discussions can flesh out points, uncover new…

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ProTips

Become An Analytics Pro With These 3 Tips

June 6, 2016

3 Tricks To Make You An Analytics Pro Understanding your visitors is probably the most essential factor in maintaining and expanding any website, and one of the most important tools to help understand your visitors is Google Analytics. While Analytics looks simple enough for any user to glean basic information, with a little know-how, anyone can go from Analytics novice to Expert, fairly quickly.   I. One of the most important features in using Analytics is Segments. Segments is a…

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Lifehacks Lifestyle

From The Beer-Keg Room

May 7, 2016

Cold Brews For a quick DIY cooldown for beer, try the paper towel, or salt water tricks. Or, try the device invented by our own Isaac Levy’s classmates at Cooper Union in 1992 – the Cooper Cooler. Promises to take your beer (and wine, soda, etc.) from warm to frosty in 3 minutes. Magic + Beer = Frozen beer trick Chill With Wine Forget wine coolers. The Cooler Stick takes up a lot less space. Here’s a great one for wines: Chill…

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ProTips

Simple Ways to Save When Shopping Online

April 7, 2016

On Amazon prices change in real-time, which offers you an opportunity to get some great deals on products you want to buy. Using CamelCamelCamel.com, you tell the website what items you want to buy and the price you are willing to pay. Once you do that, Camel will watch the items for you and email you as soon as the item goes down to the price you wanted. There are 4 ways to set this up, but I prefer using wishlist synchronization which automatically tracks…

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SEO

Rank Higher in Google With Links

March 1, 2016

  Who needs links? Answer: Every website. At least the ones that want to rank highly in Google search results. Putting the right keywords on your pages is often not enough to rank highly in search results. To rank, you also need inbound links, which are links from external websites to your website. Receiving links from high-authority websites (which should also be relevant to your subject-matter) signals to Google that other trusted websites consider your page to be a valuable…

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Lifehacks Lifestyle

The BlueSwitch Guide to Coffee

November 3, 2015

It’s bold. It’s mystical. It’s magical… It’s coffee. …and apparently it’s even better for your health than previously thought. In a recent study, participants that drank moderate amounts of coffee every day experienced a lower risk of deaths from cardiovascular disease, neurological diseases, Type 2 diabetes and suicide. Cold brewed coffee is all the rage, and you can cold brew at home! Or per LifeHacker try the Japanese technique. Save money and use your own choice of espresso by buying…

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